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 Management Services (MS)

MS

 
MS
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 Marketing Services:

Market Entry

The focus of the service is on developing strategies to facilitate entry into new markets. Market Research, Demand Forecasting, Competitor Advantage and Market Attractiveness assessment and Competitor Analysis are typical services carried out under this service banner.

Marketing Strategy and Implementation

This service is aimed at conducting a thorough market function audit and thereafter formulating marketing strategies to enhance market competitiveness. Strategies are formulated with respect to product mix, pricing, customer segmentation, market penetration, distribution & logistics, advertising & promotion, marketing organisation and information systems. Strategy driven action plans and implementation module are also formulated.

Marketing Information Systems

The focus of the study is to identify market related information needs and translate them into decision facilitating outputs. Our special skill lies in ensuring that the entire spectrum of P-Q-R (Planning, Querying and Reporting) is simultaneously addressed so that the information thrown up is specifically suited for decision making.

Competitor Mapping

The current and future position of competition is mapped to take proactive strategic decisions with a view to gain / retain competitive advantage. Competitors are mapped against major parameters including Product, Technology, Market Share, Marketing Strength, Financial Strength, etc.. to build the future scenario. A futuristic scenario of the market, comprising of all the players, will be the output of this study.

Marketing Efforts Effectiveness

The focus of this study is to evaluate the effectiveness of all or any of the marketing efforts. The marketing efforts may include product, packaging, promotion and overall market spend. Strategies will be formulated based on the gap between the achieved effectiveness score and the desired effectiveness score. The strategies will also take into account the market & channel perceptions.

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